What is Consumer Packaged Goods (CPG)?
What is CPG? This term stands for consumer packaged goods. The range of such goods is huge and includes a large number of different categories. Examples of consumer packaged goods include:
- Food and drinks.
- Personal hygiene products.
- Home care products, and other types of consumer goods.
If earlier CPG products were presented mainly in offline points of sale, now this area is actively moving online. Thousands of online stores offer products from this category. At the same time, people's demands both directly to goods of this type and to the service are growing. Consumers place high demands on quality and convenience. Therefore, competition reigns not only among manufacturers but also among e-commerce companies that sell such goods.
CPG products can be ordered in a variety of ways. In the modern world, there are many applications, thanks to which customers buy everything they need. It is very important for online stores that sell such goods to withstand competition by providing personalized services, opening up more convenient opportunities for buying certain goods, etc. The buyers of CPG products are not only private customers but also wholesalers.